Our experience in the Customer Relationship Management space has reinforced the belief that a substantial proportion of marketing expenses should be directed towards retaining existing customers.

This means that businesses need to understand their existing customers better and look for meaningful data on these customers. This involves maximum utilization of business knowledge, linking disparate data, data mining from reliable sources, and creating and managing new data.

inotes loyalty programs help businesses identify, retain and increase yield from their best customers through long-term, interactive, value-added relationships and to quantifiably link financial results to changes in retention rates.

Our solutions deliver a full range of analytics, market surveys and service capabilities to facilitate organizations better understand each customer's lifecycle and value. This knowledge enables designing programs and promotions that capitalize on the potential of customer relationships. This includes measuring and tracking customer behavior, diagnosing causes of defection and developing methods to boost their allegiance.

inotes methodology includes

• Compiling comprehensive information and data regarding the client’s customer base including profiles, segments, etc.
  
  
• Categorizing and analyzing the target customer segments to develop an understanding of the loyalty drivers in these segments. This activity also covers customer segment parameters and retention strategies.
  
  
• Identifying and designing strategies based on a thorough analysis of existing scenarios to increase customer retention and enable better ROI while meeting client objectives.
  
  
• Creating financial estimates for each of the program scenarios developed. The estimation of a comprehensive business plan that includes revenues, expenses, ROI, break-even point and profitability.
  
  
• Designing measurement criteria and the development of systems to monitor program performance. The lead indicators for this are member satisfaction, customer segment penetration through activities, member value enhancement, customer retention, etc.